Concept
Focusing on the company’s aspiration for providing easy and transparent access to digital visibility, we created a brand identity that is inclusive, simple and modern, without being soulless. This is evidenced through the clean and bold typography, the bright, delightful colour palette and then simple but symbolic logomark.

Adopting a modular approach to Digital PR, Digitalis leverages its extensive network of high-end partner agencies to offer a comprehensive range of services. This flexibility allows Digitalis to tailor the size and composition of its project teams to meet the specific needs of each case. This “modular” approach also inspired the brand landscape.

Contribution
My research into the project was extensive and provided valuable resources and inspiriation for the design team to draw from. I worked as a part of the team on typography, logo and colour palette research, decision-making, and development.

The final logomark is derived from one of the early sketches I made, representing an opening door - symbolic of Digitalis’ ethos.